India’s largest digital beauty and personal care products brand Mama Earth is going to launch its initial public offering soon. On December 29, 2022, the brand’s parent company Honasa Consumers sent its draft to SEBI for IPO and they have also received approval. According to Mamaearth IPO Date 2023, this public listing can happen in October 2023. If you are interested in this topic then read this article till the end.
Mamaearth IPO Date 2023
Mamaearth is a very famous brand in India that sells products related to beauty and personal care. This company was started in the year 2016 by a husband and wife named Varun and Ghazal Alag. The hard work of both paid off and the company grew very rapidly. This brand makes beauty and personal care products not only for women but also for children and men. It is said that the products of this brand are natural, toxin-free, and effective. This company also follows a very good initiative under which one plant is grown for every item sold.
According to the information, Mamaearth’s IPO Date of 2023 has been finalized. This company will do its public listing in October 2023. It is being told that this public listing or initial public offering will be one of the biggest fundraisers of the year 2023. The company wants to raise Rs 400 crore through its IPO in which shares worth Rs 4 crore will be sold through an offer for sale and all the remaining shares will be fresh issue in the IPO.
Mamaearth IPO Date 2023 Overview
| Article | Mamaearth IPO Date 2023 |
| Organization | SEBI |
| Event | IPO Launch |
| Fund Raise | 400 Crore |
| Sector | Beauty and Personal Care |
| Year | 2023 |
| Stock Exchange | NSE/ BSE |
Mamaearth Business Model
For your information, let us tell you that the valuation of India’s most famous beauty and personal care product brand Mama Earth is said to be more than Rs 21000 crore. Let us tell you that this company started generating revenue of more than Rs. 1,000 crore per year in its first 6 years.
This company is mainly a direct-to-consumer brand. The most special thing about Mamaearth’s Business Model is its very strong presence on the internet. All the customers who purchase directly from their website are their loyal customers who have very good reviews about the company and the company focuses a lot on influencer marketing and content marketing.
Mamaearth IPO Full Details
| Mamaearth IPO Full Details | Details |
| Issue Type | Fresh Issue and Offer for Sale (OFS) |
| Fresh Issue Size | ₹400 Crore |
| OFS Size | 46,819,635 Shares |
| Issue Price | Not yet finalized |
| Issue Date | October 2023 (Expected) |
| Lot Size | Not yet finalized |
| Lead Managers | Kotak Mahindra Capital Company, Axis Capital, Citigroup Global Markets India, and JP Morgan Chase India |
Mamaearth IPO Purpose
Mamaearth is bringing its IPO through which it wants to raise funds of Rs 400 crore and the main objective of Mamaearth’s IPO Purpose will be to fund marketing and advertising so that more and more people can get awareness of the brand in the Indian market. To increase online presence as well as offline presence, new brand outlets can be opened in the main cities of the country. Can fund many corporate operations as well as provide subsidiaries of its beauty products in all the countries in which salons are run.
Mamaearth IPO Risk Factors
Mamaearth is bringing its initial public offering and many investors in the country want to invest in this company so that it can earn long-term profits. Every company also has some negative factors. Mamaearth IPO Risk Factors are that it has been only 2 years since this company became profitable.
Compared to the companies present in the market, this company is not big enough and is less established. There are already many big brands in India like Hindustan Unilever, L’Oréal, and Dabur, which will try to take over the business of this company by spoiling it. It is very difficult to compete with those companies. The company is listing the shares at its premium price, which means investing more money than the value price.
Category-wise Shares Offered in Mamaearth IPO
| Category | % Offered |
| Qualified Institutional Investors | Min: 75 % |
| Non-Institutional Investors | Min: 15% |
| Retail Investors | Max: 10% |
Details of the Offer For Sale (OFS)
| Name of the Selling Shareholder | Type | Weighted Avg. Cost of Acquisition ( in Rs. per Equity Share) |
| Varun Alagh | Promoter | Negligible (< 0.01) |
| Ghazal Alagh | Promoter | Negligible (< 0.01) |
| Evolvence India Coinvest PCC | Investor | 173.64 |
| Evolvence India Fund III Ltd | Investor | 173.82 |
| Fireside Ventures Ltd | Investor | 7.33 |
| Sofina | Investor | 112.07 |
| Stellaris | Other Shareholder | 7.82 |
| Kunal Bahl | Other Shareholder | 3.21 |
| Rishabh Harsh Mariwala | Other Shareholder | 6.05 |
| Rohit Kumar Bansal | Other Shareholder | 3.21 |
| Shilpa Shetty Kundra | Other Shareholder | 41.86 |
Mamaearth IPO Finance Report
| FY 2020 | FY 2021 | FY 2022 | |
| Revenue | 109.78 | 459.99 | 943.47 |
| Total Assets | 181.01 | 302.64 | 1035.01 |
| Expenditure | 542.19 | 1796.71 | 941.91 |
| EBITDA | -431.71 | -1334.03 | 11.46 |
| Net Profit | -428.03 | -1332.22 | 19.98 |
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FAQs on Mamaearth IPO Date 2023
When would Mamaearth IPO launch?
In October 2023.
When did this company start?
In 2016.
